The 5 Cheapest Email Marketing Tools That Are Actually Good
'Cheap' usually means 'bad'. These are the exceptions — proper tools with honest pricing that won't balloon as your list grows.
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EmailOctopusTop pick
Among the lowest per-subscriber prices anywhere, from a focused, honest product.
Free plan · Paid typically from around $8/mo · Dirt-cheap email for growing lists
The value benchmark — most features per pound/dollar in the category.
Free plan · Paid typically from around $10/mo for 1,000 subscribers · The best value all-rounder
Very generous free plan and cheap paid tiers, SMS included.
Free plan · Paid typically from around $15/mo (scales by list size) · Budget email & SMS with a generous free plan
Priced by email volume, not list size — ideal for big, rarely-mailed lists.
Free plan · Paid typically from around $9/mo · Email + CRM + chat in one affordable bundle
All features on every tier, starting under $10/mo.
Paid typically from around $9/mo · Cheap automation-focused email marketing
cheap email marketing: FAQ
How was this ranking made?
Four factors — ease of use, features, value for money and support — scored 1–5 and averaged, then adjusted for what each list is optimising for (value, growth, ecommerce fit and so on). We re-check pricing and features regularly; this page reflects the database as of 31 October 2026.
Do brands pay to appear here?
No. Rankings are ours alone. We may earn a commission when you sign up through our links, but commercial terms never buy a placement — several of our highest-commission programs rank below free options in these lists.
What's the single best pick here?
For most readers, EmailOctopus — among the lowest per-subscriber prices anywhere, from a focused, honest product.