ActiveCampaign vs AWeber (2026)
The automation heavyweight — against — The veteran that's still competitive. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| ActiveCampaign 🏆 | AWeber | |
|---|---|---|
| Free plan | No | Yes: up to 500 subscribers |
| Paid from | Paid typically from around $15/mo ( Starter, 1,000 contacts) | Paid typically from around $12.50/mo (Lite) |
| Free trial | 14 days | 14 days |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 4.2/5 | 4.2/5 |
Choose ActiveCampaign if…
- You're primarily b2b and agencies running complex funnels
- Most powerful automation builder in mainstream email marketing
- You can live with: steep learning curve — overkill for simple newsletters
Choose AWeber if…
- You're primarily people who want human support on the phone
- Legendary customer support (phone, chat, email)
- You can live with: automation capabilities trail newer rivals
ActiveCampaign vs AWeber: FAQ
ActiveCampaign or AWeber — which is better in 2026?
For most people matching ActiveCampaign's strengths (b2b and agencies running complex funnels), ActiveCampaign is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose ActiveCampaign for b2b and agencies running complex funnels, and AWeber for people who want human support on the phone.
Is ActiveCampaign cheaper than AWeber?
ActiveCampaign has no permanent free plan (Paid typically from around $15/mo ( Starter, 1,000 contacts)), while AWeber has a free plan (Paid typically from around $12.50/mo (Lite)). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from ActiveCampaign to AWeber (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.