ActiveCampaign vs Brevo (formerly Sendinblue) (2026)
The automation heavyweight — against — Email + CRM + chat in one affordable bundle. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| ActiveCampaign 🏆 | Brevo (formerly Sendinblue) | |
|---|---|---|
| Free plan | No | Yes: 300 emails/day free |
| Paid from | Paid typically from around $15/mo ( Starter, 1,000 contacts) | Paid typically from around $9/mo |
| Free trial | 14 days | None |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 4.2/5 | 4.1/5 |
Choose ActiveCampaign if…
- You're primarily b2b and agencies running complex funnels
- Most powerful automation builder in mainstream email marketing
- You can live with: steep learning curve — overkill for simple newsletters
Choose Brevo (formerly Sendinblue) if…
- You're primarily budget-conscious smbs that also want a lightweight crm
- Priced by email volume, not contacts — great for big lists you rarely mail
- You can live with: daily sending caps can frustrate heavy senders
ActiveCampaign vs Brevo (formerly Sendinblue): FAQ
ActiveCampaign or Brevo (formerly Sendinblue) — which is better in 2026?
For most people matching ActiveCampaign's strengths (b2b and agencies running complex funnels), ActiveCampaign is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose ActiveCampaign for b2b and agencies running complex funnels, and Brevo (formerly Sendinblue) for budget-conscious smbs that also want a lightweight crm.
Is ActiveCampaign cheaper than Brevo (formerly Sendinblue)?
ActiveCampaign has no permanent free plan (Paid typically from around $15/mo ( Starter, 1,000 contacts)), while Brevo (formerly Sendinblue) has a free plan (Paid typically from around $9/mo). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from ActiveCampaign to Brevo (formerly Sendinblue) (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.