ActiveCampaign vs Klaviyo (2026)
The automation heavyweight — against — The ecommerce revenue machine. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| ActiveCampaign 🏆 | Klaviyo | |
|---|---|---|
| Free plan | No | Yes: up to 250 contacts (limited sends) |
| Paid from | Paid typically from around $15/mo ( Starter, 1,000 contacts) | Paid typically from around $20/mo for small lists |
| Free trial | 14 days | None |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 4.2/5 | 4.2/5 |
Choose ActiveCampaign if…
- You're primarily b2b and agencies running complex funnels
- Most powerful automation builder in mainstream email marketing
- You can live with: steep learning curve — overkill for simple newsletters
Choose Klaviyo if…
- You're primarily shopify/woocommerce stores
- Deepest Shopify/WooCommerce integration in the category
- You can live with: steeper learning curve — it's a power tool
ActiveCampaign vs Klaviyo: FAQ
ActiveCampaign or Klaviyo — which is better in 2026?
For most people matching ActiveCampaign's strengths (b2b and agencies running complex funnels), ActiveCampaign is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose ActiveCampaign for b2b and agencies running complex funnels, and Klaviyo for shopify/woocommerce stores.
Is ActiveCampaign cheaper than Klaviyo?
ActiveCampaign has no permanent free plan (Paid typically from around $15/mo ( Starter, 1,000 contacts)), while Klaviyo has a free plan (Paid typically from around $20/mo for small lists). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from ActiveCampaign to Klaviyo (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.