Brevo (formerly Sendinblue) vs Kit (formerly ConvertKit) (2026)
Email + CRM + chat in one affordable bundle — against — The creator-economy email platform. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| Brevo (formerly Sendinblue) | Kit (formerly ConvertKit) 🏆 | |
|---|---|---|
| Free plan | Yes: 300 emails/day free | Yes: free up to 10,000 subscribers (limited features) |
| Paid from | Paid typically from around $9/mo | Paid tiers scale with list size (typically from around $29/mo) |
| Free trial | None | 14 days |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Ecommerce features | ✓ | ✗ |
| Our score | 4.1/5 | 4.3/5 |
Choose Brevo (formerly Sendinblue) if…
- You're primarily budget-conscious smbs that also want a lightweight crm
- Priced by email volume, not contacts — great for big lists you rarely mail
- You can live with: daily sending caps can frustrate heavy senders
Choose Kit (formerly ConvertKit) if…
- You're primarily coaches, writers and creators selling digital products
- Creator-specific features: paid newsletters, tip jars, sponsor network
- You can live with: cheapest paid tier jumps quickly once you need advanced features
Brevo (formerly Sendinblue) vs Kit (formerly ConvertKit): FAQ
Brevo (formerly Sendinblue) or Kit (formerly ConvertKit) — which is better in 2026?
For most people matching Kit (formerly ConvertKit)'s strengths (coaches, writers and creators selling digital products), Kit (formerly ConvertKit) is the stronger choice — it scores 4.3/5 on our four-factor score. But "better" depends on you: choose Brevo (formerly Sendinblue) for budget-conscious smbs that also want a lightweight crm, and Kit (formerly ConvertKit) for coaches, writers and creators selling digital products.
Is Brevo (formerly Sendinblue) cheaper than Kit (formerly ConvertKit)?
Brevo (formerly Sendinblue) has a free plan (Paid typically from around $9/mo), while Kit (formerly ConvertKit) has a free plan (Paid tiers scale with list size (typically from around $29/mo)). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from Brevo (formerly Sendinblue) to Kit (formerly ConvertKit) (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.