Brevo (formerly Sendinblue) vs Klaviyo (2026)
Email + CRM + chat in one affordable bundle — against — The ecommerce revenue machine. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| Brevo (formerly Sendinblue) | Klaviyo 🏆 | |
|---|---|---|
| Free plan | Yes: 300 emails/day free | Yes: up to 250 contacts (limited sends) |
| Paid from | Paid typically from around $9/mo | Paid typically from around $20/mo for small lists |
| Free trial | None | None |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 4.1/5 | 4.2/5 |
Choose Brevo (formerly Sendinblue) if…
- You're primarily budget-conscious smbs that also want a lightweight crm
- Priced by email volume, not contacts — great for big lists you rarely mail
- You can live with: daily sending caps can frustrate heavy senders
Choose Klaviyo if…
- You're primarily shopify/woocommerce stores
- Deepest Shopify/WooCommerce integration in the category
- You can live with: steeper learning curve — it's a power tool
Brevo (formerly Sendinblue) vs Klaviyo: FAQ
Brevo (formerly Sendinblue) or Klaviyo — which is better in 2026?
For most people matching Klaviyo's strengths (shopify/woocommerce stores), Klaviyo is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose Brevo (formerly Sendinblue) for budget-conscious smbs that also want a lightweight crm, and Klaviyo for shopify/woocommerce stores.
Is Brevo (formerly Sendinblue) cheaper than Klaviyo?
Brevo (formerly Sendinblue) has a free plan (Paid typically from around $9/mo), while Klaviyo has a free plan (Paid typically from around $20/mo for small lists). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from Brevo (formerly Sendinblue) to Klaviyo (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.