EmailOctopus vs Kit (formerly ConvertKit) (2026)
Dirt-cheap email for growing lists — against — The creator-economy email platform. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| EmailOctopus | Kit (formerly ConvertKit) 🏆 | |
|---|---|---|
| Free plan | Yes: up to 2,500 subscribers | Yes: free up to 10,000 subscribers (limited features) |
| Paid from | Paid typically from around $8/mo | Paid tiers scale with list size (typically from around $29/mo) |
| Free trial | None | 14 days |
| Automations | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Ecommerce features | ✗ | ✗ |
| Our score | 4.2/5 | 4.3/5 |
Choose EmailOctopus if…
- You're primarily price-sensitive list builders
- Among the cheapest paid plans anywhere
- You can live with: fewer features: no landing pages, limited automation
Choose Kit (formerly ConvertKit) if…
- You're primarily coaches, writers and creators selling digital products
- Creator-specific features: paid newsletters, tip jars, sponsor network
- You can live with: cheapest paid tier jumps quickly once you need advanced features
EmailOctopus vs Kit (formerly ConvertKit): FAQ
EmailOctopus or Kit (formerly ConvertKit) — which is better in 2026?
For most people matching Kit (formerly ConvertKit)'s strengths (coaches, writers and creators selling digital products), Kit (formerly ConvertKit) is the stronger choice — it scores 4.3/5 on our four-factor score. But "better" depends on you: choose EmailOctopus for price-sensitive list builders, and Kit (formerly ConvertKit) for coaches, writers and creators selling digital products.
Is EmailOctopus cheaper than Kit (formerly ConvertKit)?
EmailOctopus has a free plan (Paid typically from around $8/mo), while Kit (formerly ConvertKit) has a free plan (Paid tiers scale with list size (typically from around $29/mo)). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from EmailOctopus to Kit (formerly ConvertKit) (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.