Keila vs Klaviyo (2026)
Privacy-first open-source newsletters, hosted in the EU or self-hosted — against — The ecommerce revenue machine. Same table, same scoring system, clear verdict.
Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.
Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| Keila | Klaviyo 🏆 | |
|---|---|---|
| Free plan | No | Yes: up to 250 contacts (limited sends) |
| Paid from | From €8/mo for 2,000 emails, unlimited contacts | Paid typically from around $20/mo for small lists |
| Free trial | None | None |
| Automations | ✗ | ✓ |
| Landing pages | ✗ | ✓ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✗ | ✓ |
| Our score | 3.8/5 | 4.2/5 |
Choose Keila if…
- You're primarily privacy-conscious senders in the eu
- Open source (AGPLv3) with a hosted cloud option
- You can live with: no free plan
Choose Klaviyo if…
- You're primarily shopify/woocommerce stores
- Deepest Shopify/WooCommerce integration in the category
- You can live with: steeper learning curve — it's a power tool
Keila vs Klaviyo: FAQ
Keila or Klaviyo — which is better in 2026?
For most people matching Klaviyo's strengths (shopify/woocommerce stores), Klaviyo is the stronger choice — it scores 4.2/5 on our four-factor score. But "better" depends on you: choose Keila for privacy-conscious senders in the eu, and Klaviyo for shopify/woocommerce stores.
Is Keila cheaper than Klaviyo?
Keila has no permanent free plan (From €8/mo for 2,000 emails, unlimited contacts), while Klaviyo has a free plan (Paid typically from around $20/mo for small lists). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from Keila to Klaviyo (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.