Kit (formerly ConvertKit) vs listmonk (2026)

The creator-economy email platform — against — Free, self-hosted newsletter and mailing-list manager. Same table, same scoring system, clear verdict.

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Our pick: Kit (formerly ConvertKit)The creator-economy email platform — scored 4.3/5. The right choice still depends on what you need; the table below shows exactly where they differ.

Head-to-head

Pricing and terms last verified 31 October 2026 — vendors change them often.

Kit (formerly ConvertKit) 🏆listmonk
Free planYes: free up to 10,000 subscribers (limited features)Yes: free software, you pay your own server and SMTP costs
Paid fromPaid tiers scale with list size (typically from around $29/mo)Free software; you supply hosting and an SMTP/SES provider
Free trial14 daysNone
Automations✓✗
Landing pages✓✗
Paid subscriptions✓✗
Ecommerce features✗✗
Our score4.3/53.5/5

Choose Kit (formerly ConvertKit) if…

  • You're primarily coaches, writers and creators selling digital products
  • Creator-specific features: paid newsletters, tip jars, sponsor network
  • You can live with: cheapest paid tier jumps quickly once you need advanced features

Choose listmonk if…

  • You're primarily developers and technical teams
  • Free and open source with no subscriber limits
  • You can live with: you must host it and set up smtp and deliverability yourself
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Kit (formerly ConvertKit) vs listmonk: FAQ

Kit (formerly ConvertKit) or listmonk — which is better in 2026?

For most people matching Kit (formerly ConvertKit)'s strengths (coaches, writers and creators selling digital products), Kit (formerly ConvertKit) is the stronger choice — it scores 4.3/5 on our four-factor score. But "better" depends on you: choose Kit (formerly ConvertKit) for coaches, writers and creators selling digital products, and listmonk for developers and technical teams.

Is Kit (formerly ConvertKit) cheaper than listmonk?

Kit (formerly ConvertKit) has a free plan (Paid tiers scale with list size (typically from around $29/mo)), while listmonk has a free plan (Free software; you supply hosting and an SMTP/SES provider). Vendors reprice several times a year — check both pricing pages before deciding.

Can I switch from Kit (formerly ConvertKit) to listmonk (or back)?

Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.