Kit (formerly ConvertKit) vs Mailchimp (2026)
The creator-economy email platform — against — The household name — but is it still worth it?. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| Kit (formerly ConvertKit) 🏆 | Mailchimp | |
|---|---|---|
| Free plan | Yes: free up to 10,000 subscribers (limited features) | Yes: free plan (500 contacts, basic features) |
| Paid from | Paid tiers scale with list size (typically from around $29/mo) | Paid typically from around $13/mo |
| Free trial | 14 days | 14 days |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Paid subscriptions | ✓ | ✗ |
| Ecommerce features | ✗ | ✓ |
| Our score | 4.3/5 | 3.6/5 |
Choose Kit (formerly ConvertKit) if…
- You're primarily coaches, writers and creators selling digital products
- Creator-specific features: paid newsletters, tip jars, sponsor network
- You can live with: cheapest paid tier jumps quickly once you need advanced features
Choose Mailchimp if…
- You're primarily companies that need one vendor for everything
- Brand everyone recognizes; huge integration library
- You can live with: pricing now expensive for what you get
Kit (formerly ConvertKit) vs Mailchimp: FAQ
Kit (formerly ConvertKit) or Mailchimp — which is better in 2026?
For most people matching Kit (formerly ConvertKit)'s strengths (coaches, writers and creators selling digital products), Kit (formerly ConvertKit) is the stronger choice — it scores 4.3/5 on our four-factor score. But "better" depends on you: choose Kit (formerly ConvertKit) for coaches, writers and creators selling digital products, and Mailchimp for companies that need one vendor for everything.
Is Kit (formerly ConvertKit) cheaper than Mailchimp?
Kit (formerly ConvertKit) has a free plan (Paid tiers scale with list size (typically from around $29/mo)), while Mailchimp has a free plan (Paid typically from around $13/mo). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from Kit (formerly ConvertKit) to Mailchimp (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.