Kit (formerly ConvertKit) vs MailerLite (2026)

The creator-economy email platform — against — The best value all-rounder. Same table, same scoring system, clear verdict.

Affiliate disclosure: Critingo is reader-supported. If you sign up through links on this page we may earn a commission — it costs you nothing extra and never changes our verdicts. We verify pricing and terms regularly, but they change often: always confirm on the vendor's site before buying.

Our pick: MailerLiteThe best value all-rounder — scored 4.5/5. The right choice still depends on what you need; the table below shows exactly where they differ.

Head-to-head

Pricing and terms last verified 31 October 2026 — vendors change them often.

Kit (formerly ConvertKit) MailerLite 🏆
Free planYes: free up to 10,000 subscribers (limited features)Yes: up to 1,000 subscribers
Paid fromPaid tiers scale with list size (typically from around $29/mo)Paid typically from around $10/mo for 1,000 subscribers
Free trial14 daysNone
Automations✓✓
Landing pages✓✓
Paid subscriptions✓✗
Ecommerce features✗✓
Our score4.3/54.5/5

Choose Kit (formerly ConvertKit) if…

  • You're primarily coaches, writers and creators selling digital products
  • Creator-specific features: paid newsletters, tip jars, sponsor network
  • You can live with: cheapest paid tier jumps quickly once you need advanced features

Choose MailerLite if…

  • You're primarily small businesses that want max value
  • Consistently the cheapest reputable option for small lists
  • You can live with: fewer advanced growth features than beehiiv/kit for creators
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Ready to try MailerLite?Using our link supports independent reviews like this one — at no extra cost to you.
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Kit (formerly ConvertKit) vs MailerLite: FAQ

Kit (formerly ConvertKit) or MailerLite — which is better in 2026?

For most people matching MailerLite's strengths (small businesses that want max value), MailerLite is the stronger choice — it scores 4.5/5 on our four-factor score. But "better" depends on you: choose Kit (formerly ConvertKit) for coaches, writers and creators selling digital products, and MailerLite for small businesses that want max value.

Is Kit (formerly ConvertKit) cheaper than MailerLite?

Kit (formerly ConvertKit) has a free plan (Paid tiers scale with list size (typically from around $29/mo)), while MailerLite has a free plan (Paid typically from around $10/mo for 1,000 subscribers). Vendors reprice several times a year — check both pricing pages before deciding.

Can I switch from Kit (formerly ConvertKit) to MailerLite (or back)?

Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.