Mailchimp vs Omnisend (2026)
The household name — but is it still worth it? — against — Ecommerce email + SMS without the Klaviyo price tag. Same table, same scoring system, clear verdict.
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Head-to-head
Pricing and terms last verified 31 October 2026 — vendors change them often.
| Mailchimp | Omnisend 🏆 | |
|---|---|---|
| Free plan | Yes: free plan (500 contacts, basic features) | Yes: up to 250 contacts |
| Paid from | Paid typically from around $13/mo | Paid typically from around $16/mo |
| Free trial | 14 days | None |
| Automations | ✓ | ✓ |
| Landing pages | ✓ | ✗ |
| Paid subscriptions | ✗ | ✗ |
| Ecommerce features | ✓ | ✓ |
| Our score | 3.6/5 | 4.3/5 |
Choose Mailchimp if…
- You're primarily companies that need one vendor for everything
- Brand everyone recognizes; huge integration library
- You can live with: pricing now expensive for what you get
Choose Omnisend if…
- You're primarily small-to-mid shopify stores
- Ecommerce automations out of the box (cart, order, browse)
- You can live with: analytics shallower than klaviyo
Mailchimp vs Omnisend: FAQ
Mailchimp or Omnisend — which is better in 2026?
For most people matching Omnisend's strengths (small-to-mid shopify stores), Omnisend is the stronger choice — it scores 4.3/5 on our four-factor score. But "better" depends on you: choose Mailchimp for companies that need one vendor for everything, and Omnisend for small-to-mid shopify stores.
Is Mailchimp cheaper than Omnisend?
Mailchimp has a free plan (Paid typically from around $13/mo), while Omnisend has a free plan (Paid typically from around $16/mo). Vendors reprice several times a year — check both pricing pages before deciding.
Can I switch from Mailchimp to Omnisend (or back)?
Yes. Subscribers export as CSV/JSON from either platform and import into the other. Automation sequences usually need rebuilding — map your tags and forms before migrating.